Japan enhances tourism for diverse dietary needs

In fiscal year 2024, Japan is set to initiate a model project aimed at making its regional communities more accommodating for foreign visitors with specific dietary and cultural requirements, such as those followed by vegetarians and Muslims. This initiative, reported by Jiji Press, is in response to the growing diversity of Japan’s tourist demographic and the increasing need to provide comfortable environments for these visitors.

The Japan Tourism Agency is spearheading this initiative by offering subsidies to support various enhancements, including the creation of pictograms that clearly show food ingredients, the development of specialized menus, and the establishment of prayer spaces catered to Muslim visitors. This is part of a broader effort to adapt to the cultural and dietary preferences that vary among tourists.

Cities like Okayama in the west and Hitoyoshi in Kumamoto Prefecture are already taking steps towards becoming more inclusive. Okayama has been certifying accommodations that are deemed friendly to Muslims, whereas Hitoyoshi has been focusing on promoting meals that are halal, prepared in strict adherence to Islamic law.

The project requires a collaborative effort between local governments, destination management organizations (DMOs), and businesses in the hospitality and travel sectors. These stakeholders are expected to work together to create sightseeing programs that consider the diverse needs of international visitors.

The agency plans to select approximately six locations as model areas. These areas will receive government subsidies to help cover the costs associated with the inclusive sightseeing programs they develop. The adherence to Islamic dietary laws, which include prohibitions against alcohol and pork, and the vegetarian preference to avoid meat and animal-based broths, are key considerations in menu planning.

Moreover, the project supports the development of original Japanese cuisine that caters to both Muslims and vegetarians, promoting an inclusive gastronomic experience. It also emphasizes the importance of clear communication through the use of pictograms in restaurants and souvenir shops, allowing visitors to easily understand what ingredients are used.

To further accommodate Muslim tourists, subsidies will also be provided for the establishment of prayer spaces at tourist information centers and roadside rest areas known as “michi no eki.”

Before the Covid-19 pandemic, in 2018, Japan welcomed approximately 1.67 million vegetarian visitors, whose spending on food and beverages was estimated between 45 billion to 60 billion yen. With the implementation of this project, these numbers are expected to rise as Japan becomes a more inviting destination for a broader spectrum of international tourists.

The post Japan enhances tourism for diverse dietary needs appeared first on Travel And Tour World.