Retreat from the European Summer Heat at Branson’s Swiss Sanctuary

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With each passing summer, temperatures in mainland Europe continue to rise, prompting Virgin Limited Edition to present a cooler alternative at Sir Richard Branson’s The Lodge in Verbier. This exclusive mountain sanctuary welcomes visitors from June 14 to September 15, 2024, offering a refreshing escape in the heart of the Swiss Alps and its quaint villages.

Imagine starting your day with invigorating yoga, spending your afternoon either wandering through the enchanting town of Verbier or pedaling along stunning mountain paths, and ending your day relaxing in a hot tub under the stars with champagne in hand.

During the winter, The Lodge operates as a private chalet, but this summer it welcomes individuals, couples, and families to enjoy its hotel-style, all-inclusive hospitality. This includes gourmet meals, daily afternoon tea, premium beverages, and champagne. With nine exquisite bedrooms and suites accommodating up to 18 adults, guests have the option to book individual stays or reserve the entire property for exclusive use.

The Lodge is an ideal starting point for biking enthusiasts, with Verbier known for its esteemed cycling competitions and extensive trails. Hikers can choose from casual walks to more strenuous seven-hour hikes. For thrill-seekers, The Lodge offers rock climbing and paragliding. After a day outdoors, guests can unwind in the indoor pool, steam room, or the indoor and outdoor hot tubs. There’s also a bespoke ‘Lodge Rangers’ program with fun and educational activities for children.

The culinary experience at The Lodge is unparalleled, with a focus on sustainable sourcing. The chefs use local, seasonal produce to create fresh and tantalizing dishes. Guests can enjoy summer specialties like apricots, wild berries, herbs, elderflower, and locally-made cheese.

Verbier buzzes with activities to suit all tastes—from cable car rides to the peak of Mont Fort, high-altitude golf, horse treks, and leisurely strolls through boutique-lined streets. Summer also brings open-air concerts and music festivals, as well as prestigious equestrian events.

Room rates at The Lodge start at CHF 990 per night for two adults, covering all meals and drinks.

Virgin Limited Edition stands out with its collection of unique retreats in stunning locations, each characterized by a blend of fun, style, luxury, and exceptional service.

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