Nunatsiavut plans to attract tourism to northern Labrador

Starting with tourism walks for people along the north coast to help develop ideas for future visitors, the Nunatsiavut government is pushing into the tourism business.

Makkovik and Nain’s sessions have already taken place. Tuesday night is dedicated to Rigolet.

“We had planned community visits this summer to get our staff into all of the communities to get an update on all of the projects that we’re working on,” said Jill Larkham, Nunatsiavut government’s director of tourism.

“We thought it would be a good opportunity to invite people to a session where they could experience their home town through a visitor’s lens just to get people thinking of small little experiences they could start to create and then hopefully grow from there.”

Larkham said a local perspective has been important in setting future goals.

“Our tourism strategy really focuses on community development and working with communities to see what they want to offer,” she said.

“We’re hoping to hear [about] different areas that they would want to improve on and maybe they might need some training or some support in different areas. We would follow up with them to make sure they get that done and work with them.”

Nunatsiavut intends to overhaul its visitor’s guide so that prospective visitors would have more information available online and in booklets by next year.

Nunatsiavut is a group of five northern Labrador villages. Larkham stated that each one is unique.

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