How Dubai, Abu Dhabi, Ras Al Khaimah, Sharjah, and Fujairah Are Surging the UAE Tourism Sector, Beating Qatar

The United Arab Emirates (UAE) has quickly risen as a tourism powerhouse, thanks to the combined efforts of its vibrant cities—Dubai, Abu Dhabi, Ras Al Khaimah, Sharjah, and Fujairah. These destinations, each offering a unique blend of luxury, culture, and adventure, are driving a tourism boom that’s not only boosting the UAE’s economy but also outpacing regional competitors like Qatar. With record-breaking visitor numbers, strategic developments, and world-class attractions, the UAE continues to redefine the global tourism landscape.

Let’s explore how these five cities are leading the charge, contributing to the UAE’s surging tourism sector, and why the nation is quickly becoming a favorite destination for millions around the world.

UAE vs. Qatar: How the Emirates Are Winning the Tourism Race

When comparing the UAE to Qatar, the numbers speak for themselves. In 2023, the UAE attracted an impressive 28.15 million tourists, far surpassing Qatar’s 4.05 million visitors as per UN Tourism Dashboard. The sheer scale of the UAE’s tourism sector dwarfs that of its regional competitor, with Dubai alone welcoming 17.15 million international visitors—more than four times the total visitors to Qatar. While Qatar has made efforts to position itself as a cultural and sporting hub, particularly with events like the 2022 FIFA World Cup, the UAE’s consistent year-round appeal across a range of sectors, from luxury tourism to business travel, keeps it ahead in the race.

While the UAE has made it easier for tourists by allowing visa-free travel for citizens from 87 countries, Qatar has extended visa-free entry to 102 countries, offering slightly more accessibility to global travelers. Despite this, the UAE continues to attract significantly more visitors due to its diverse range of attractions, world-class infrastructure, and strategic tourism initiatives. Qatar’s visa-free access may offer a competitive edge, but the UAE’s year-round appeal and wide variety of experiences—from luxurious shopping in Dubai to cultural immersion in Abu Dhabi—make it the more popular choice for global travelers.

Dubai’s globally recognized attractions, including the Burj Khalifa and the Dubai Mall, combined with Abu Dhabi’s cultural landmarks like the Louvre Abu Dhabi, give the UAE a far more diverse tourism portfolio. In contrast, Qatar’s tourism sector remains more niche, focusing primarily on sports tourism and a few high-profile cultural events.

The UAE’s strategic investment in infrastructure has also helped it outpace Qatar. Major airports like Dubai International and Abu Dhabi International, coupled with extensive hospitality developments across all emirates, have positioned the UAE as a top destination for global travelers. In contrast, Qatar, while developing rapidly, has yet to achieve the same scale or variety of tourist attractions and infrastructure.

In terms of economic contribution, the UAE’s tourism sector contributed AED 220 billion (USD 60 billion) to the national GDP in 2023, far surpassing Qatar’s tourism-related economic activity. Furthermore, the UAE continues to expand its tourism offerings with long-term goals, aiming for AED 264.5 billion by 2027, while Qatar still plays catch-up.

Ultimately, while Qatar may host one-off events that temporarily boost its tourism numbers, the UAE’s year-round accessibility, diverse attractions, and strategic investments keep it miles ahead in the region’s tourism race.

United Arab Emirates (UAE)

The United Arab Emirates (UAE) has cemented its position as a top-tier tourist hotspot, drawing millions of visitors every year with its seamless fusion of modern wonders and rich traditions. In 2023, the UAE outshined its regional rival Qatar, welcoming a staggering 28.15 million tourists, compared to Qatar’s 4.05 million visitors. Tourism isn’t just a feather in the UAE’s cap—it’s a core driver of the nation’s economy, significantly boosting both GDP and employment.

India led the charge, sending over 2.2 million tourists to the UAE in 2023, making up nearly 13% of all visitors. Oman followed with 1.57 million travelers, while Saudi Arabia, the UK, Russia, and the U.S. collectively added millions more, showcasing the UAE’s broad international appeal.

Tourism made a whopping AED 220 billion (USD 60 billion) contribution to the UAE’s economy in 2023, representing about 12% of the national GDP. With over 809,300 jobs tied to the industry, it’s clear that tourism is not just thriving but also fueling the country’s job market. And the future looks even brighter—projections forecast the sector’s contribution to hit AED 264.5 billion (USD 72 billion) by 2027.

As of October 2024, citizens from 87 countries can now travel to the UAE visa-free, making it easier than ever for international visitors to explore everything from luxurious vacations to adrenaline-pumping desert adventures. Thanks to its strategic location and relentless investment in tourism infrastructure, the UAE is firmly positioned as a global leader in the travel industry.

According to the World Travel & Tourism Council (WTTC), the tourism sector skyrocketed by 26% in 2023, smashing previous records and contributing AED 220 billion to the UAE’s economy—an impressive 15% growth over the pre-pandemic high of 2019. Travel and tourism jobs grew by 41,000, pushing the total number of jobs in the sector to over 809,000, or one in every nine positions nationwide.

Domestic tourism bounced back in full force in 2022 and surged even higher in 2023, reaching AED 55.5 billion, a massive 40% jump from 2019. International visitors also spent big, with their expenditures climbing by nearly 40% in 2023 to over AED 175 billion, reaffirming the UAE’s global appeal as a premier destination.

Dubai

Dubai continues to be a powerhouse of tourism, playing a pivotal role in driving the city’s economy and attracting millions of visitors each year. In 2023, Dubai’s tourism dominance was on full display as the emirate welcomed a record-breaking 17.15 million international visitors. This impressive 19.4% growth over 2022 not only beat its previous high of 16.73 million set in 2019, but also cemented Dubai’s position as the most visited city in the UAE.

With attractions like the iconic Burj Khalifa, Dubai Mall, and a breathtaking skyline, it’s no wonder the city remains a magnet for tourists. Dubai isn’t slowing down either—forecasts predict that over 20 million international arrivals will flock to the city this year, positioning it as the second-most popular destination in the world for the first time ever.

Visitor expenditure in Dubai contributed a staggering AED 180.6 billion to the UAE’s economy in 2023, highlighting the city’s influence on the national tourism sector. As tourism boosts infrastructure and job creation, Dubai’s ripple effect is felt across the country, particularly in Abu Dhabi.

The momentum continued into 2024, with Dubai welcoming 9.31 million overnight visitors between January and June—an impressive 9% increase compared to the same period in 2023.

Places to Visit:

• Burj Khalifa: The world’s tallest building, offering stunning views of the city.
• The Dubai Mall: One of the largest shopping malls, featuring an aquarium, ice rink, and luxury stores.
• Palm Jumeirah: A man-made island home to Atlantis The Palm and Aquaventure Waterpark.
• Al Fahidi Historical District: Explore Dubai’s rich cultural heritage in this historic area.

Must-Do:

• Take a Desert Safari for dune bashing, camel rides, and a traditional Bedouin dinner.
• Experience the Dubai Fountain Show at the base of Burj Khalifa.
• Shop at the Gold and Spice Souks for traditional goods.
• Visit La Mer Beach for a day of sunbathing and watersports.

Abu Dhabi

Abu Dhabi’s tourism sector soared in 2023, welcoming nearly 24 million visitors, marking a remarkable surge for the capital city. The 27% rise in hotel guests and a 54% jump in international visitors gave a massive boost to the economy, contributing around AED 49 billion to the UAE’s GDP.

Known for its world-class cultural landmarks like the Louvre Abu Dhabi and thrilling attractions such as Ferrari World on Yas Island, Abu Dhabi seamlessly blends rich heritage with modern marvels. The city’s vibrant offerings have turned it into a prime destination, drawing in tourists from across the globe. By 2030, the tourism sector aims to elevate its contribution to the economy from AED 49 billion in 2023 to a staggering AED 90 billion.

As part of this ambitious plan, the Abu Dhabi Executive Council has greenlit the Tourism Strategy 2030. Spearheaded by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), the strategy outlines a bold vision for the future. It aims to increase visitor numbers to 39.3 million by 2030, achieving a 7% annual growth rate. Moreover, Abu Dhabi seeks to lengthen the average international hotel stay from 3.2 to 3.9 nights, giving visitors ample time to explore its rich cultural landscape.

This blueprint is set to launch a new era of tourism in Abu Dhabi, propelling the city into a brighter and more dynamic future.

Places to Visit:

• Sheikh Zayed Grand Mosque: A breathtaking architectural marvel, one of the world’s largest mosques.
• Louvre Abu Dhabi: A stunning art museum blending global masterpieces with local culture.
• Yas Island: Home to Ferrari World, Yas Waterworld, and Warner Bros. World.
• Qasr Al Watan: The Presidential Palace, offering insights into Emirati governance and heritage.

Must-Do:

• Take a thrilling ride on the world’s fastest roller coaster at Ferrari World.
• Enjoy a day of relaxation at Saadiyat Beach.
• Go kayaking in the serene Eastern Mangroves.
• Explore Al Ain Oasis for a peaceful escape into nature and history.

Sharjah

Sharjah continues to captivate tourists who seek heritage-rich experiences, with iconic sites like the Sharjah Museum of Islamic Civilization and the stunning Al Noor Mosque at the forefront of its appeal.

As the cultural capital of the UAE, Sharjah offers a beautiful blend of history, art, and modern entertainment. UNESCO’s recognition of Sharjah as a World Book Capital speaks volumes about the emirate’s dedication to preserving heritage and promoting the arts. Tourists interested in culture, history, and family-friendly activities find plenty to explore in this unique emirate.

In 2023, the Sharjah Commerce and Tourism Development Authority (SCTDA) reported a strong 11% increase in hotel guest numbers, bringing over 1.5 million visitors to the emirate. This growth came from a diverse range of regions, with Russian and Baltic visitors leading the way with a 36% surge. Travelers from GCC countries contributed a 17% rise, while Australia and the Pacific saw a 15% increase.

Sharjah’s appeal also extended across Europe, with more than 400,000 European visitors arriving in 2023, marking a 28% increase from the previous year. European tourists now make up 27% of the total visitor count, further solidifying Sharjah’s status as a key cultural destination in the UAE.

Places to Visit:

• Sharjah Museum of Islamic Civilization: A rich collection of Islamic artifacts and history.
• Al Noor Mosque: Open to non-Muslim visitors, offering a glimpse into Islamic architecture.
• Sharjah Art Foundation: An important hub for contemporary art exhibitions.
• Al Qasba: A waterfront area with restaurants, cafes, and the famous Eye of the Emirates Ferris wheel.

Must-Do:

• Visit the Sharjah Desert Park to learn about the region’s wildlife and desert ecosystem.
• Wander through Heart of Sharjah, a restoration project reviving the city’s heritage.
• Spend time at Sharjah Aquarium and explore the region’s marine life.
• Attend a performance at the Sharjah Opera House for cultural and musical events.

Ras Al Khaimah

Ras Al Khaimah (RAK) is quickly becoming a must-visit destination, especially for adventure seekers drawn to Jebel Jais, the UAE’s highest mountain, and its serene coastal resorts. Known for its breathtaking natural landscapes, rich cultural heritage, and exciting recreational activities, RAK has carved out a special place in the UAE’s tourism scene.

The emirate’s focus on enhancing tourism infrastructure and diversifying attractions has paid off, driving a steady rise in visitor numbers. From its majestic mountains and pristine beaches to captivating cultural sites, Ras Al Khaimah offers something for every type of traveler.

2023 was a record-breaking year for RAK, with the Ras Al Khaimah Tourism Development Authority (RAKTDA) reporting 1.22 million overnight arrivals—a notable 8% increase compared to 2022. International visitors surged as well, with a 24% year-on-year increase, further solidifying RAK’s growing appeal on the global stage.

Currently, tourism contributes around 5% to Ras Al Khaimah’s GDP, but the emirate has ambitious plans to raise that figure to one-third by 2030 as part of its strategic growth vision. With its unique blend of adventure, culture, and nature, RAK is poised to become a major player in the UAE’s tourism boom.

Places to Visit:

• Jebel Jais: The UAE’s highest peak, offering stunning views and adventure activities.
• Dhayah Fort: A historic hilltop fort with panoramic views of the mountains and sea.
• Al Marjan Island: A luxurious man-made island with beach resorts and leisure facilities.
• Ras Al Khaimah National Museum: Dive into the history and culture of the emirate.

Must-Do:

• Try the Jebel Jais Flight, the world’s longest zipline.
• Go hiking or camping in the Hajar Mountains.
• Relax at one of the coastal resorts offering beachside luxury.
• Explore the desert with an off-road safari or a camel trek.

Fujairah

Fujairah, celebrated for its natural beauty and laid-back atmosphere, offers the perfect escape for those seeking tranquil beach getaways and rich cultural experiences. Known for its stunning landscapes and deep-rooted history, Fujairah stands out as one of the seven emirates, drawing in visitors who prefer a more relaxed vibe compared to the bustling hubs of Dubai and Abu Dhabi.

The emirate’s diverse attractions, ranging from historic forts to picturesque natural wonders, have consistently boosted its appeal among both local and international tourists. Whether visitors come to enjoy its pristine beaches or explore its cultural heritage, Fujairah provides a unique experience away from the commercialized areas of the UAE.

In 2023, Fujairah experienced a significant rise in tourism, with hotel guest numbers climbing to 784,106. Of those, 711,000 stayed in hotels while 72,000 opted for hotel apartments. This marks a considerable jump from 2022, where hotel guests increased from 610,000 to 711,000, and hotel apartment guests rose from 50,000 to 72,000.

Fujairah’s steady growth in tourism shows its ability to offer both relaxation and culture, making it a hidden gem in the UAE’s tourism landscape.

Places to Visit:

• Fujairah Fort: One of the oldest forts in the UAE, offering a glimpse into the region’s history.
• Al Bidya Mosque: The oldest mosque in the UAE, surrounded by scenic mountains.
• Fujairah Museum: Showcasing local archaeology and heritage.
• Snoopy Island: A popular spot for snorkeling and diving with vibrant marine life.

Must-Do:

• Dive or snorkel in the crystal-clear waters around Snoopy Island.
• Drive through the scenic Hajar Mountains, perfect for nature lovers.
• Relax at Al Aqah Beach, known for its pristine coastline and clear waters.
• Visit the Friday Market for local crafts, fresh produce, and traditional souvenirs.

In summary, the UAE’s tourism sector is surging ahead, driven by the combined efforts of its vibrant cities—Dubai, Abu Dhabi, Ras Al Khaimah, Sharjah, and Fujairah. These destinations offer a dynamic mix of luxury, culture, adventure, and relaxation, attracting millions of visitors and positioning the country as a global tourism powerhouse. The UAE’s ability to consistently surpass regional competitors like Qatar stems from its diverse attractions, strategic investments in infrastructure, and forward-thinking tourism strategies.

From record-breaking visitor numbers to ambitious future projections, the UAE continues to evolve as a top travel destination. With a clear focus on enhancing its tourism offerings and maintaining its competitive edge, the country is set to shape the global tourism landscape for years to come. Whether it’s scaling the heights of the Burj Khalifa, diving into cultural experiences in Sharjah, or exploring the natural beauty of Ras Al Khaimah and Fujairah, the UAE offers something for every traveler.

As the nation aims to reach new heights by 2030, with bold growth plans in place, the UAE is not just a regional leader—it’s becoming a global icon for world-class tourism.

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